Wednesday, 28 July 2010

Yes, yes…the minimalism revolution (in true minimalist style) has slowly been building momentum for a while now. It’s only right that the revolution is as understated and simplistic as the trend itself, surely? Anyway, I am sure you have read, and seen, a lot about the latest dawning of a more minimalist aesthetic but, well, being a newly formed blog there hasn’t been a chance previously to write about it so bare with me!

Whilst writing this piece I had a gander at various blogger and publication’s opinions and take on the latest emergence of minimalism. In doing so, I came across a few bloggers who thought that minimalist fashion was ‘boring,’ ‘bland’ and ‘unadventurous.’ Although I can sort of see where they are coming from – theoretically basics, a muted palette and understated garments doesn’t sound like an exciting and adventurous prospect – I always think that there is a certain something about minimalism that is inexplicably appealing. Don’t ask me what the appeal is as I can’t quite put my finger on it but there is certainly something that makes minimalist dressing really appealing and exciting to me.

Whilst the theory of minimalist dressing seems slightly boring (for lack of a better word), in practice there is something truly beautiful and inspiring and creative in minimalist dressing. Whilst with bolder pieces you can rely on a print or embellishments to make an outfit, with minimalist dressing there is a sole reliance on the cut, shape and clean lines which I find much more beautiful and challenging than more bold pieces.

I also stumbled across a blog piece with the opinion that expensive, luxe basics and minimalism pieces was a ludicrous waste of money. However, with minimalism I always feel that whilst the end look is that of understated simplicity, there is a lot of work, tailoring and skill that goes into the cut and shaping of such simple pieces which makes them far from a ‘waste’ of your money.

It is hard to write about the latest resurgence in minimalism without giving kudos to the minimalist renegade that is Phoebe Philo. As creative director of Celine, Philo has pushed her simplistic and understated vision to the forefront of the fashion pack in a short space of time (F/W 2010/11 being only her second catwalk show for Celine) as well as giving the brand a much needed turnaround after their mixed fortunes of recent years.

As well as Celine, minimalism was a prevalent theme throughout many collections including Philo’s old stomping ground, Chloe, as well as at Stella McCartney, Gucci, Jil Sander and Max Azria affirming that Philo’s simplistic dressing ethos definitely is trickling down through the fashion world.

What do you guys think of the latest resurgence in minimalist dressing? Do you find it boring, unadventurous or, like me, find it simplistic yet adventurous and beautiful way of dressing? Will you be going for an understated look or for something a little more bold this F/W?

Cam x

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